Case Studies from 2025

Sector: Restaurant/ Catering

Location: Rushcliffe

Poblano Eatery is an emerging Mexican street-food brand offering authentic burritos, bowls, tacos (including birria), nachos, agua frescas and inclusive vegan options such as jackfruit barbacoa.

Located in West Bridgford, the business was incorporated in March 2024 and began trading in April 2024. It currently operates as a small, director-led company with two other staff members. Originally launched as a events-only operation, Poblano Eatery has since expanded into a permanent neighbourhood takeaway with its own premises.

Challenges faced

Director Harry Bill faced several challenges as Poblano Eatery transitioned from operating solely at events to establishing a fixed premises. This shift introduced several operational and strategic difficulties for the business. Key issues included:

• Building awareness of its new West Bridgford location and establishing a consistent local customer base.
• Increasing footfall and driving higher volumes of takeaway and online delivery orders.
• Strengthening the business’s digital presence, particularly through Google Business, TripAdvisor and other online platforms essential for food operators.
• Navigating a range of licensing requirements, including food safety, music licensing and street trading regulations.
• Limited internal capacity for structured marketing, making it difficult to implement regular promotional activity and customer-acquisition strategies.

These challenges highlighted the need for external guidance and targeted support to help the business establish itself successfully in its new permanent home.

Solution – Support Given

Through the EMCCA Growth Hub High Street Project, Poblano Eatery received dedicated one-to-one support from East Midlands Chamber’s Business Adviser, Insan Farooqi. This support focused on strengthening the business during its transition to a permanent premises and laying the foundations for sustainable growth.

Key areas of support included:

• A comprehensive business diagnostic, reviewing operations, marketing activity, the customer journey and future growth potential.
• Assistance in establishing and optimising the business’s Google Business and TripAdvisor profiles to improve digital visibility.
• Guidance on licensing compliance, including food safety, music licensing and street trading regulations.
• Recommendations on marketing and customer retention, such as loyalty schemes, integration with delivery platforms and improved processes for generating customer reviews.
• Strategic advice on sustainability and digital development, including packaging choices, oil recycling, waste minimisation and planning for a future catering and corporate hire webpage.

Impact - The Difference it’s Made

The support provided has given Poblano Eatery clear direction for successfully launching and scaling its new NG2 premises. Several key impacts are already emerging with further benefits expected as the business continues to grow.

These include:

• Increased visibility through enhanced Google Business and TripAdvisor profiles, improving discoverability among local customers.
• Higher customer footfall and online orders, supported by more structured marketing activity and targeted promotional campaigns.
• A more personalised customer journey, strengthened by improved review processes and streamlined ordering systems.
• Growth in corporate and event catering, enabled by new brochure development and plans for a dedicated catering webpage.
• Improved sustainability practices, including better packaging choices, oil recycling, clearer allergen information, and reduced waste.

Together, these improvements are helping Poblano Eatery strengthen operations, drive customer engagement and build a scalable platform for long-term business success.

"The Growth Hub support arrived at exactly the right time as we prepared to open our new West Bridgford site. The guidance on marketing, licensing and customer engagement has helped us take a more structured and confident approach to growing the business. It’s been incredibly valuable to have expert support throughout this process."

- Harry Bill, Director

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Sector: Photography

Location: Derby

Mark Dunn Photography Ltd was established in early 2024 and is based in Derby, offering professional photography services across sports, events, live music, weddings and commercial photography.

What began as a passion project alongside Mark’s career has steadily grown into a limited company following his retirement from full-time PAYE employment. Now fully focused on the business, Mark is building a sustainable photography practice that combines technical excellence with a genuine love of capturing moments that matter.

Mark has already built a strong reputation for high-quality work, particularly within sports photography, working with organisations such as Trent Bridge Cricket Club, as well as motorsports, boxing and a range of local sports teams. His portfolio also spans weddings, corporate headshots, lifestyle and wildlife photography, alongside large-scale live events such as STONEDEAD Rock Festival 2025, allowing him to serve both B2B and B2C clients across the region.

Challenges faced

As a newly established business, Mark’s key challenge has been building a strong forward pipeline of work, particularly securing bookings further in advance. While his photography is well regarded and receives positive feedback, he wanted greater consistency in enquiries to help fill his future diary.

Mark is especially keen to grow his wedding photography offering but has found it challenging to compete with more established photographers in a crowded market. Alongside this, a lack of confidence around pricing and package structure has sometimes made it difficult to position his services clearly and convert interest into confirmed bookings.

These challenges highlighted the need for clearer pricing, stronger positioning and a more structured marketing approach to support sustainable, long-term growth.

Solution – Support Given

Mark has been working with East Midlands Chamber’s Business Adviser, Lisa Baggott and the Accelerator project. Lisa has provided 1-to-1 business advice and coaching including help with pricing and putting a plan together to grow the business.

The business also successfully applied for a £2,000 Accelerator Growth Voucher, with guidance from Lisa, which has been used to fund specialist digital consultancy support from Paul Ince of LikeMind Media. Mark has met with Paul and his team a few times to go through his business and the type of photography he wants to attract, as well as his current use of social media. This has led to the creation of a comprehensive marketing strategy document for the business which has been discussed in depth with Paul.

To help improve his digital marketing skills Mark has also attended two Accelerator workshops - How to Plan, Build and Launch a Successful Website and Essential Guide to Social Media Marketing.

Impact - The Difference it’s Made

It’s early days but the support has given Mark a sound plan to implement with key tasks broken down into short, medium and long-term activities. It is hoped once this gets going it will attract new business leads and bookings for Mark.

“The support given by the Chamber to me as a new business owner has been invaluable, and it’s made me more confident that I can grow the business into a successful enterprise.”

- Mark Dunn, Founder

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Sector: Commercial Cleaning

Location: Derby

Upbeat Clean was established five years ago and is a charity-owned commercial cleaning business which provides life-changing employment for women who have fled their countries to rebuild a new life in Derby.

The business employs 60 people today and is the UK’s only cleaning company to receive the King’s Award for Enterprise in Promoting Opportunities.

Its teams are paid the Real Living Wage, supported through training and mentoring, and empowered to progress into leadership roles, resulting in reliable, high-quality cleaning that clients trust. Every contract it delivers fuels meaningful change, transforming a routine business cost into a powerful force for opportunity and integration.

Challenges faced

The business wanted to pilot and expand a franchise model for national social impact, but it needed to upgrade its digital infrastructure before it could support multi-site operations. Its current operating system was not designed to allow for franchisees to use it. This was limiting the business’ growth ambitions.

Solution – Support Given

Upbeat Clean’s Managing Director, Michael Gladwell has been working with East Midlands Chamber’s Business Adviser, Sonny Lakhani and the Accelerator project. Following a thorough diagnostic of the business, Sonny was able to support the business with the application for an Accelerator Growth Voucher, up to £2,000 to fund specialist consultancy support from an external agency.

To support the national franchising of Upbeat Clean, the agency, will upgrade Upbeat Clean’s existing Airtable-based operating system to enable franchisees to operate in a secure digital environment. This will be flexible and scalable that lets multiple organisations use a shared platform securely.

The agency is also building in advanced scheduling features to support the complexity of cleaning operations across a growing number of franchisees. This will enable each franchise to manage its workforce effectively and deliver a consistent quality of service.

Impact - The Difference it’s Made

The support enables Upbeat Clean to franchise across the UK, which will help it duplicate the huge social impact it has in Derby, to other cities.

“This grant has made our system ready for franchising.

We won the Kings Award for Social Mobility because of our work in Derby. We are excited to see this same impact spread across many cities.”

- Michael Gladwell, Managing Director

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Sector: Education

Location: Nottingham

Rose Tuition is based in Nottingham and provides both in-person tuition at The Kimberley School and specialist online support to students across the UK.

Founded in February 2024 by Danny Rose, it provides private tuition by qualified classroom teachers covering Science, Maths, English, Key Stage 2 through 1-to-1 sessions and small group classes. All tutors are DBS checked and contract through Rose Tuition with Danny leading the team.

The business focus is on building confidence, improving results and supporting families with accessible but premium, evidence-led teaching.

Challenges faced

Key barriers to growth for Rose Tuition have been specialist recruitment and marketing capacity. The business only works with fully qualified, practising teachers which ensures exceptional quality but makes recruitment more complex than hiring general tutors.

In addition, the rapid demand for tuition has highlighted a lack of in-house digital marketing capacity, limiting its ability to scale its online reach and compete effectively with lower-cost national and international providers.

While the business is growing quickly through word-of-mouth, building a strong digital presence requires skills, systems and investment that go beyond day-to-day delivery of education. This has been a key barrier to expanding sustainably for Rose Tuition.

Solution – Support Given

As a startup business, Rose Tuition was initially helped by David Hallam at NBV Enterprise Solutions who gave Danny invaluable strategic guidance helping the business to prioritise growth areas, refine operations and set clear actionable targets. Danny comments that having an experienced adviser to challenge ideas and provide structure were crucial during a period of rapid growth.

It was David who signposted the Nottingham Accelerator project to Danny and East Midlands Chamber’s Business Adviser, Richard Crowden. Following a business diagnostic and discussion on digital growth ambitions, Richard was able to support Rose Tuition with an application for a £2,000 Growth Voucher.  This funding has enabled the business to invest in professional SEO support through an external provider, Tea Powered Projects. The agency provided ten fully optimised landing pages for its website, significantly improving its online visibility and helping Rose Tuition reach families across Nottinghamshire and beyond.

The support has already had a measurable impact on enquiry volume and quality. The grant itself has supported both its digital presence and its ability to invest in sustainable growth without compromising on its commitment to employ fully qualified teachers.

Other Accelerator support includes attendance at East Midlands Chamber’s AI and Digital Marketing Conference in June 2025.

Impact - The Difference it’s Made

The support has already had a significant impact on Rose Tuition’s growth, competitiveness and its ability to create sustainable education jobs in Nottinghamshire.

Increased Competitiveness in a Growing Market - By strengthening its SEO and online presence, Rose Tuition is now more visible to families seeking high-quality tuition. This helps it stand out against lower-cost national and overseas competitors, while maintaining its commitment to using fully qualified teachers.

Creation of Local, Professional Tutor Roles - As its enquiries increase, it is recruiting more specialist teachers to deliver both in-person and online provision. The Accelerator funding has directly supported job creation within the local education sector.

Greater Sustainability and Stability - Improved digital reach means the business is no longer reliant solely on word-of-mouth referrals. This makes it more resilient, improves cashflow forecasting and safeguards future roles for teachers working with them.

Streamlined Marketing Processes - With optimised, targeted online content now in place, the business can focus its time on tutoring quality and centre development, rather than spending hours manually promoting services. This has freed up capacity for strategic growth.

Danny estimates that the SEO work and clearer marketing strategy now save them around 8-10 hours per month of director time that was previously spent trying to write and optimise web content themselves.

This freed-up time is now focused on curriculum development and supporting more students. Based on internal costings, this equates to approximately £400 – £500 worth of time per month, which can instead be reinvested into growing the business and creating additional tutoring capacity.

“Thanks to this support, we’ve been able to reach more families who need high-quality tuition, and we’re now able to create more teaching roles here in Nottinghamshire. 

It feels like the local business community has backed us, and we’re grateful.”

- Danny Rose, Director

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Sector: Leadership Training and Consultancy

Location: Derby

Practically Leading is a consultancy and training business based in Derby. The business was founded in July 2025 by Director, Janet Holland after 26 years of charity leadership.

Practically Leading provides practical leadership solutions for small businesses and charities through training, coaching, and consultancy. Services include strategic business development, policy and procedure design, income diversification, bid writing, governance and project development.

The company also delivers specialist training in areas such as early years safeguarding and compassionate leadership, helping organisations strengthen their leadership capacity and improve operational performance.

Challenges faced

As a newly established business, Janet faced several initial challenges. It was difficult to clearly define the brand identity, service offering and target customer base. In addition, Janet didn’t have the skills herself to create the marketing materials, slowing down promotion and new leads. Online presence for the business also needed work as the current channels did not fully reflect the services provided or values-led approach Janet was offering.

Solution – Support Given

Through the Derbyshire Accelerator project, Janet accessed one-to-one support from Chamber Business Adviser, Lisa Baggott. This support helped Janet focus on developing the business plan, identifying target customers, refining the pricing model, and clearly defining the service offer. Lisa also supported Janet in reviewing her overall business approach, customer funnel and sales strategy.

Janet was also successful in applying for a Growth Voucher. This Accelerator funding helped Janet access further support with branding, which encouraged her to reflect on the purpose and vision behind Practically Leading, helping to establish a clearer understanding of the brand and its values.

The business’s previous website had been created quickly as a simple online “window,” without significant consideration of brand identity, target audience, or service focus. Working with Creative Director, Chris Green from Pretty Decent, this support allowed Janet to explore these areas in more depth, prompting her to think carefully about Practically Leading’s services, ideal customers and future direction.

Chris also provided guidance on improving social media content and visual presentation. He introduced Janet to Canva as a more effective tool for creating marketing materials, replacing her earlier use of PowerPoint for visuals.

To build her skills Janet also attended the Marketing that Means Business: Build your Marketing Plan Accelerator workshop.

Impact - The Difference it’s Made

As a result of the support received, the business now has a stronger sense of brand identity and direction. Janet has gained greater clarity around the business’s purpose, target audience and service offering, enabling a more strategic approach to marketing and business development.

The visual identity and web design support provided a clear foundation for refreshing the company’s online presence, ensuring that the website and branding now better reflect the values and practical approach of Practically Leading.

Through the guidance of Lisa and Chris, Janet also increased her confidence in promoting the business and improved her ability to create professional marketing materials using Canva which significantly reduced the time spent producing graphics. Janet also developed a more effective social media strategy. Overall, the support has positioned Practically Leading for sustainable growth and stronger engagement with its clients.

“Lisa and Chris were amazing to work with, they were both incredibly patient with me, as a non-marketing person, they helped me understand some key principles and how I should present my business online. I look forward to working with Chris further to develop my brand identity.”

- Janet Holland, Director

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Sector: Retail

Location: Nottingham

Eyesore Merch is based in Nottingham on the banks of the River Trent, not far from Nottingham Forest FC and Notts County FC.

From the seed of an idea in 2010 that started in a box room at his home, the dream became a reality in September 2011 when Eyesore Merch was launched by Alastair Marr.

The business started as a music and entertainment-themed clothing and accessories retailer and has also expanded into selling vinyl records and CDs. Products are sold primarily online but the Eyesore Merch team also attend several music festivals throughout the year taking a large range of its merch and audio products. Festival attendance helps with its overall marketing, giving the team the opportunity to meet customers in person and be part of the wider music community.

Eyesore Merch now employs 11 people including Alastair and his wife Suad, who are owners and directors of the business.

Challenges faced

This year has proven to be challenging for Eyesore Merch, possibly the most difficult to date, excluding its startup days. It is facing heightened competition from new entrants, and many existing sellers have adopted increasingly aggressive pricing strategies, often accepting minimal margins, simply to secure sales.

The ongoing pressures of the cost-of-living crisis and sustained inflation across multiple areas of the business have added to the squeeze on margins. This has forced the business to increase prices, contributing to a reduction in sales. Striking the right balance has been exceptionally difficult for the business.

Eyesore Merch has also been affected by the introduction of US tariffs for its international business, a month-long shutdown of Canada Post and ongoing pricing and contractual difficulties with its main parcel carrier. Each of these things have added further complexity and cost to its operations.

Finally, like for many other businesses the recent increase in National Insurance contributions presents yet another financial burden it has had to absorb and mitigate as effectively as possible.

Solution – Support Given

Eyesore Merch identified that to strengthen its position and maximise online presence as well as brand visibility it needed to fully embrace the rapidly evolving rise of AI, which is increasingly shaping online shopping behaviours and driving searchability.  Alastair said: “Our website and marketing practices must be configured correctly and robustly to tap into everything that this new and evolving landscape offers.”

To achieve this a number of Eyesore Merch’s employees have attended several of the funded Accelerator workshops. This includes Utilising ChatGPT for your Business, Vibe Coding – Using Prompts to Improve your Website, the Impact of AI on Search Engine Optimisation and Optimise your Social Media Profiles.

Alastair added: “These workshops have been extremely constructive and insightful, allowing us to develop our in-house skills and understand areas that to date, we have not been giving full attention.”

It was through attending these workshops and the associated marketing emails, the business became aware of the funded support available for Nottingham businesses through the Accelerator programme.

Alastair continued: “After registering I was contacted by an extremely friendly and helpful Business Adviser, Richard Crowden, who explained everything quickly and clearly. We identified that the best option for us is to focus on the implementation of new technologies and processes to boost competitiveness, focusing on AI and digital sustainability.

We already have a long-standing relationship with a web development company, so all I needed to do was to contact them, explain the required work and obtain a quotation. Within a couple of hours, I’d gone from the initial phone call with the adviser, to an approved quote and a completed Growth Voucher Application. The work is now under way and will be completed within a week!”

Alastair reflected that this has been one of the easiest support and funding opportunities he’s ever accessed in 15 years of running a business! Eyesore Merch have also booked a funded energy audit to see if there are any opportunities to help reduce its energy usage and bills.

Impact - The Difference it’s Made

Eyesore Merch’s adoptions of new technology and the use of AI in the business will dramatically improve its website framework and onsite SEO content, leading to improved discoverability through the various search engines and paid advertising services.

With increased visibility the business hopes to see an increase in sales, and with that increase, it hopes to recruit again in the new year.

“As the owner of the business and the one who has undertaken the application of the Accelerator Programme, I can honestly say that it has been extremely easy.

Clear information and friendly, fast and efficient support have resulted in us securing much needed funding that will help us improve our business for the year ahead.

Let’s hope that 2026 is a more positive and productive year.”

- Alastair Marr, CEO

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Sector: Retail & Decor

Location: Chesterfield

Chesterfield-based Paper Starlights has been trading for nearly 30 years. It makes, sells and distributes traditional, handmade paper star lantern and light decorations.

Its primary business activities are retail, wholesale and decorative installations mainly in the UK. Five years ago, kickstarted by the pandemic, the business went online expanding from retail into wholesale across multiple platforms.

Its small team of designers and makers spans three continents, working together on design, materials, and sustainable product and production development.

There are three permanent members of the UK team, founders Andy Jupp and Jules Cooper together with Head of Digital & Operations, Becky Wood.

The business was recently recognised nationally after being shortlisted for Retail & Wholesale Champion at the prestigious Good Business Awards in Liverpool.

Challenges faced

Paper Starlights’ analytics indicated that a large percentage of its online traffic was coming from the USA presenting an exciting opening. Therefore, during the last year, the business has been pursuing three growth opportunities:

1. Working with an American partner to engage in physical and digital retail activities which included an American ‘.us’ website using the Paper Starlights name, branding and know-how.
2. Developing an artistic installation using the company’s paper star product for heritage buildings and visitor attractions on a site-specific basis in the UK. A pilot took place in Bath Abbey with the installation running from November 2024-January 2025.
3. Initiating a mentoring programme to support young, socially driven entrepreneurs by supporting them with their own business franchises.

Outcomes of this growth was the opportunity for further expansion in the USA by applying the partnership model to other localised US micro-businesses to ensure more widespread market penetration; future proofing the .us website and applying the installation model to US visitor attractions and seasonal events.

However, these opportunities came with a great deal of risk. Without a robust legal framework and methodology behind it, the company was unable to take any further steps without making itself vulnerable. It was accepted that the risks would outweigh the opportunities, which stopped any progress into these areas.

Solution – Support Given

Paper Starlights has been working with East Midlands Chamber’s Senior Business Adviser, Peter Lawrence and the Accelerator programme. Peter introduced the business to the support on offer from the Export Accelerator project which supports businesses to expand or explore overseas markets.

With Peter’s guidance and support, the business was able to apply for and secure funding of £4,760 (80% of the total project cost £5,950) from Export Accelerator to create a legal ‘toolkit’ of commercial contracts that would enable the team to explore, navigate and implement potential business relationships in the US with confidence and immediate effect.

To support skills development, the team also attended the Chamber’s AI & Digital Marketing Conference this year and Jules attended the UK-US Free Trade Agreement Accelerator webinar.

Impact - The Difference it’s Made

The business now has a full legal toolkit of documentation drafted specifically for a range of commercial transactions requiring the interpretation of US law. This has enabled it to continue exploring the US market with confidence.

Crucially it enables the company’s creative and intellectual property to be developed into income streams with full legal protections. It has identified a niche market for potential partnership working in the US, centring on the nascent European Christmas Market industry across America. It is now exporting to markets like Michigan, Ohio and California, providing future opportunities for developing ‘décor for sale’ and sustainable fair-trade models.

Due to increased wholesale and export orders, current turnover at this point in the company’s financial year, compared to the same period last year has increased by 28%. It is anticipated that within the next financial year, Becky will require the support of an assistant Operations Manager to manage her increased workload.

“What’s really exciting for us is that we can bring together several of our core activities, and cross pollinate and experiment.

In the UK we’re working with young socially driven entrepreneurs, helping them to set themselves up with sustainability focussed business models, and as we expand into the US and the emerging European style Christmas market industry there, to do the same there.

The support enables us to pursue our passion as a business, to spread light and joy in a mutually profitable, and ultimately sustainable way. Our franchise model in the UK Christmas market industry now becomes a very real template for our further expansion across the water.”

- Andy Jupp, Co-founder

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Sector: Manufacturing

Location: North East Derbyshire

Founded in 1999 and based in Dronfield, Derbyshire, West Special Fasteners specialises in manufacturing high-quality stainless steel fasteners for a range of sectors, including defence, construction, renewable energy, oil and gas and even heritage restoration.

The company designs and manufactures custom solutions and precision-engineered bolts for many challenging environments. It operates in over 35 countries, supplying precision-engineered fasteners and has a 60 strong workforce.

Challenges faced

Following a Management Buyout in 2024, the new leadership team at West Special Fasteners were keen to build a stronger understanding of the regional manufacturing landscape and the opportunities available closer to home.

Until then, they hadn’t been involved with local business groups and recognised that they could be missing out on valuable connections. By joining the East Midlands Manufacturing Network (EMMN), led by East Midlands Chamber, they aimed to establish relationships with other local manufacturers, share knowledge, and explore opportunities for collaboration complementing the support already provided through their national trade association membership.

The team were also keen to learn more about the business support available through the Chamber and its partners, from funding opportunities to skills development and export advice, all of which could play an important role in delivering their ambitious growth strategy both in the UK and internationally.

Solution – Support Given

Through the EMMN forum meetings James Hawkins (CEO) and Simon Grass-Smith (Business Development Manager) have built valuable relationships with fellow manufacturers and EMMN partners which has directly supported development and delivery of its business growth strategy.

Their Sales and Marketing Apprentice has benefitted from attending EMMN meetings, gaining early exposure to professional networking. This experience not only supports confidence and skill development but also contributes towards formal apprenticeship learning outcomes.

Through the EMMN meetings the business heard about the Accelerator business support programme and have taken advantage of 1-to-1 business advice and mentoring from Chamber Business Adviser, Richard Crowden.

With guidance on the application from Richard, West Special Fasteners has secured an Export Accelerator Grant of £8,000 (total project cost £10,504). Currently the business exports to English speaking countries including Sweden, Norway, Netherlands, USA, Finland and Australia. At the moment they see very few enquiries from France, Germany and Brazil but think they could be big markets. The funding will be used to make website improvements to cover these regions, not only in language but also using SEO for those regions. An increase in enquiries will mean higher productivity coming from new territories.

The business has also made the most of skills training attending Accelerator workshops including Practical Guide to Marketing, Negotiating with your Customer – Hints and Tips, Introduction to Marketing AI and ChatGPT as well as several sustainability webinars.

It was also successful in securing the Chamber’s £2,000 Bursary which will enable Sales Director, Tim Wilson to attend the Five-Day Director Development Training programme ensuring senior leadership capability grows alongside the business.

Looking ahead, the management team is working with the Chamber’s Innovation team to explore additional support through Innovate UK.

West Special Fasteners have begun engagement with Innovate UK Business Growth with the senior management team having completed a GrowthMapper diagnostic. Further support is planned for next year.

“Richard’s support and the Export Accelerator grant have made a real difference to our plans for expanding into new overseas markets.”

- James Hawkins, CEO

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Sector: Beauty

Location: Nottingham

From its historic location in the heart of Nottingham, Lace Market Aesthetics prides itself on delivering a unique approach to tailored aesthetic treatments and supplementary lifestyle advice.

The clinic offers both facial aesthetics and body treatments such as fat reduction and cellulite treatment.

Front of stage is Clinic Director Tatiana Hallam who personally carries out all treatments, marrying her skills as a fully qualified and accredited Aesthetic Practitioner with her former career as a ballet dancer to bring artistry, precision and care to her clients. Husband David leads on all the behind-the-scenes activities including marketing and bookkeeping.

Challenges faced

Working in an industry where discretion is valued, the business can be described as a ‘best kept secret’. It is typically unable to rely on ‘word of mouth’ recommendations so needs a stronger focus than most on how it reaches a wider audience in Nottingham and beyond.

The facial aesthetics industry is undergoing a constant evolution as new products and procedures are brought to market. The company needs to seize these opportunities to ensure it stays ahead of the curve in the most advanced, niche treatments.

Solution – Support Given

By talking through their plans at length with East Midlands Chamber Business Adviser Richard Crowden, it was clear that an Accelerator growth voucher for digital support would be highly beneficial. Local digital marketing agency Tea Powered Projects was commissioned to offer consultancy support; in particular, to aid the business in launching delivery of the Exobloom® service, which is designed to regenerate skin, stimulate collagen, reduce inflammation and promote overall skin health.

Impact – The Difference it’s Made

Accelerator support is enabling the husband-and-wife team to gain a better understanding of the digital elements that power their marketing. This includes consultancy support on general SEO such as how to maintain and improve rankings and introduce processes that can be documented and followed by staff members, on social media including reviews of Facebook and Instagram performance, and on local SEO such as creating, managing and maintaining local ranking using Google Business Profile.

“East Midlands Chamber Business Adviser Richard Crowden was extremely supportive in identifying which areas of the business we needed to work on and introduced us to Tea Powered Projects, a digital marketing agency also based in the city. The team there have been guiding us through every aspect of SEO and digital marketing so that we can approach the market in the most effective and impactful way.”

- Tatiana Hallam, Clinic Director

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Sector: Servicing Portable Toilets

Location: Chesterfield

Get Loos is a Chesterfield based business covering the East Midlands and South Yorkshire.

Established in September 2021, it provides fully serviced portable toilets to the construction and events industries. There are currently six full-time employees and one part-time.

Challenges faced

As a young and fast-growing business, one of its biggest challenges has been scaling sustainably, while navigating an unstable economy, high inflation and the ripple effects of customers going out of business. To keep up with demand, Get Loos has had to continually invest in new assets, but accessing finance at the right time and at sustainable rates, has proved one of the hardest parts of the journey.

Beyond the financial hurdles, the business has also faced growing pains internally such as keeping up with enquiries, managing customers efficiently, and ensuring nothing slips through the cracks as it expands.

Adam Sinnott, co-founder, comments: “We knew we needed better systems and stronger leadership structures to match the pace of our growth, but finding the right guidance and tools wasn’t always easy.”

Solution – Support Given

Get Loos has been supported by East Midlands Chamber’s Senior Business Adviser, Peter Lawrence and the Accelerator project. Peter conducted a thorough business review to understand where the business was and its growth aspirations.

During the 1-to-1 meetings they established that Get Loos was eligible for the High Growth Accelerator project, which helps scaling businesses in Derbyshire and Nottinghamshire.

Peter provided guidance on the application process helping the business secure a high growth grant of £5,616. This has enabled Get Loos to implement a new CRM system and automation tools which have transformed the way they handle enquiries and customer relationships.

Peter also supported the business with its application for a £2,000 Growth Voucher. This funding has been used to develop a strategic management process - using an external consultant - giving the team space to step back from day-to-day operations and see the business from an aerial view. This will be a game-changer in helping Get Loos make better decisions and focus on what really drives growth.

Adam commented: “Through Peter’s support we finally found someone who genuinely took the time to understand our business, our challenges and our ambitions. Peter has been amazing, not only helping us find practical solutions but also encouraging us to think bigger and run the business with more clarity and confidence.”

Accelerator has also funded a place for Adam to attend the Chamber’s five-day Director Development programme. Adam believes this will strengthen his leadership skills and give the team valuable tools to run the business more effectively, not just for today but in the future.

Recently, Adam has also attended the Access to Finance workshop, part of the High Growth Academy series, which provided a road map to understanding and securing funding.

Impact – The Difference it’s Made

The support has had a huge impact on the business and team. Implementing the CRM system and automation tools has completely streamlined how Get Loos manage enquiries, quotes and customer follow up. This has saved the business around 15 hours a week in administration time, increased conversions and significantly reduced missed opportunities.

Business processes are now far more efficient, allowing Get Loos to handle higher volumes of work without needing to immediately expand the administration team. It has also improved communication between departments, giving it clearer visibility of the customer journey from enquiry to collection.

The investment has made Get Loos more competitive, safeguarded jobs and set it up for sustainable growth. It’s also freed up valuable time and headspace to explore its longer-term goals including acquiring other portable toilet businesses and seeking investment partners to accelerate expansion across the Midlands and beyond.

“The support from East Midlands Chamber has been transformational and Peter has been incredible. He genuinely cares and took time to understand who we are, and what we’re trying to achieve.

The High Growth Grant, Growth Voucher and training have not only improved how we run the business day-to-day, but also how we think as business owners.

We’re now more structured, more confident and more in control of our growth than ever before. I only wish we’d found this support years before.”

- Adam Sinnott, Co-founder

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Sector: Education

Location: Nottingham

Mariposa Education and Training is based in Nottingham and was set up in April 2021 by Vanessa McFarlane.

Vanessa is a sole trader who is supported by 2 or 3 freelancers in her business. The business delivers high quality Relationship, Sex and Health Education (RSHE) to young people in schools, communities, colleges and universities. It also provides expert training to equip staff from these organisations with the skills and confidence to delivery effective and inclusive RSHE.

Challenges faced

The main challenge for the business centred around generating new business to be able to get into new schools and organisations. Although the benefits of social media were recognised, there was a lack of time and experience to put an effective plan together to engage with the target audience and build a following.

On top of this, shrinking budgets and demand to spend it on other things has led many schools to deliver more in-house RSHE, which is reducing the need for external suppliers.

Solution – Support Given

Mariposa Education and Training has been supported by the Nottingham Accelerator project. East Midlands Chamber’s Business Adviser Richard Crowden has conducted a diagnostic with the business to find out where it is now and its growth plans. Richard has provided 1-to-1 advice to Vanessa and helped her apply for a £2,000 Growth Voucher. This has funded specialist social media consultancy and training through Klir Online, a business already familiar with Mariposa Education and Training.

Klir Online will support Vanessa to enhance her social media skills and improve the digital presence of the business, to make it more visible and generate leads.

Vanessa is introducing new processes to manage her social media presence on Instagram and Facebook, which is enabling a more strategic approach. She hopes to learn how to use social media as a more effective marketing tool to increase bookings for her services in education, training and life coaching.

Impact – The Difference it’s Made

It’s early days but Vanessa hopes with a planned and strategic approach to her digital marketing, this will provide increased business, in particular lead generation through social media platforms. In the long term her aim would be to hire someone to take on this role and incorporate the use of AI to grow the business.

“I’m excited about the support being given. The Growth Voucher will help improve my skills and give me a better understanding of AI. I hope this will help increase the business profile and knowledge and ultimately lead to new business.”

- Vanessa McFarlane, Founder

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Sector: Retail

Location: North East Derbyshire

Nibbles, Needles and Hooks is a wool and coffee shop based in Lower Pilsley, North East Derbyshire. It was established in February 2023 and is owned by former teacher Liz Grec and partner, Simon Edwards, who runs the coffee shop.

In essence the business is a welcoming space where people can sit, drink coffee, make and talk. It has helped grow and nurture friendships across various ages, backgrounds and geographies. Liz is proud to provide their small village with a focal point, open five days a week, that offers a place for them to visit and build connections.

Nibbles, Needles and Hooks also sells its goods online from a range of local, national and international makers, supporting other small businesses as much as possible.

Challenges faced

The small size of the building has meant the business cannot reach a large instore audience, so Liz has been looking at the online store as a way of increasing sales. However, the online store struggles to compete with the larger businesses who have very large online and print advertising budgets. The current website was found to have limited SEO features which was further limiting online reach.

Solution – Support Given

Working on a 1-to-1 basis with East Midlands Chamber’s Business Adviser, David Smith, Liz was quickly able to establish the direction of support needed to grow the business. The business is being supported through the Accelerator project.

Liz knew the website was holding her back from more online sales. After completing an online Digital Marketing course, she felt the current site’s SEO needed improvement. However, through conversations with a consultant, signposted by David, the limitations of the current site were highlighted including the website platform being used.

The business was able to apply for a £2,000 Growth Voucher, through Accelerator, which was used for specialist website consultancy support from Rob Gregory of Magnifica. Rob has helped Liz to build a new website which will address all the shortcomings for the old site, including increased SEO capabilities.

Liz comments: “The knowledge I have gained regarding building my own ecommerce website will enable me to continue to work at increasing SEO and making every individual product more visible.”

The task of transferring 800 individually listed products from the existing site is huge and this is something Liz will be working on in coming months.

Impact – The Difference it’s Made

A better website will mean higher rankings on Google searches bringing better visibility among the target audience and increased online sales. A longer-term goal is to link the website to the business’ POS system and streamline the inventory across the two. This will save man hours in the processing of stock items.

Liz commented that the hours saved through the consultancy support from Rob Gregory, is “immeasurable”. The old website was built over 2 ½ years ago by Simon via GoDaddy, and stock listed was half what it is now. Liz added that Rob’s advice on navigating the new platform (WordPress and WooCommerce) has saved hours and hours of trial and error. Rob was able to guide Liz on a number of things including how to create templates, the most efficient way to organise stock items, and what information was needed for each listing, to make it most visible to search engines, like Google.

“I am incredibly happy with the support I’ve received from the Chamber and for the Growth Voucher. It has enabled me to receive support and guidance that otherwise would have been far beyond my current means.

While the outcome is still in progress I have more than enough knowledge to make this happen myself now.”

- Liz Grec, Owner

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