East Midlands Property Owners
14 October 2025
Sector: Property Rental
Location: Nottingham
Established in 1942, EMPO is a Landlords Association that supports and represents the needs of the private rented sector across the East Midlands.
With a team of four staff, EMPO works closely with government, local authorities, and industry partners to secure the best outcomes for independent landlords in the region.
Challenges faced
With legislation around the private rental sector increasing year-on-year, many landlords have chosen to leave the industry. This trend has made it more challenging for EMPO to sign up new members. In addition, a recent restructure within the office highlighted the need for improved processes and staff development to ensure smoother operations.
Solution – Support Given
To address these challenges, members of the EMPO team attended several in-person funded workshops which were delivered by East Midlands Chamber. These included training in AI, Social Media and Video Marketing, Website and SEO, and Employment and HR-related topics.
Impact – The Difference it’s Made
Office Manager, Adeela Ahmed attended the HR Essentials workshop, and with access to expert speakers, was able to take action to ensure the business was up-to-date with employment law. This has resulted in happier staff and a more organised office.
Other team members responsible for marketing activity have also benefited from the training workshops. Marketing Manager, Hufeza Soni attended several sessions on social media and AI which has led to the introduction of new processes. The company has enhanced its LinkedIn profile and activity investing in Linked Ads, and they have introduced an AI meeting notes app. By applying what they learnt, the team have adopted more effective marketing strategies, helping EMPO remain visible and relevant in a competitive environment.
“The support I have received from the East Midlands Chamber has helped me greatly to run a more efficient office where the staff are happier and I feel more confident.”
- Adeela Ahmed, Office Manager
