24 August 2023
Sector: Hospitality & leisure
Location: Whaley Bridge, High Peak
Naze View Farm is a small-holding farm in the High Peak. It offers self-catering accommodation and a unique alpaca experience. The business was established in 2019 when husband-and-wife team, Paul and Clare Hoggins converted one of their outbuildings into a luxury two-bed selfcatering holiday let. Keen to create a unique destination, they also offer a 90-minute Alpaca experience where guests can walk, cuddle and learn more about caring for
these South American animals.
“The help we’ve received from the Growth Hub, and its workshops, has been invaluable. Whilst I had some knowledge of digital marketing, such intense learning has given us the skills and confidence to know what we are doing is right, so we can do more of it.
It’s also given us the confidence to change tack when needed. Originally, we had considered launching an online shop of quality items made from alpaca fleece and alpaca-related gifts. When we investigated it further, we came to the conclusion that continuing with our current sales approach – selling in-person to local people and
guests – was a better fit to our ethos as a small, personable and friendly business.”- Clare Hoggins, Co-Founder, Naze View Farm
This case study was part-funded by the European Regional Development Fund.
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