Poblano Eatery
19 December 2025
Sector: Restaurant/ Catering
Location: Rushcliffe
Poblano Eatery is an emerging Mexican street-food brand offering authentic burritos, bowls, tacos (including birria), nachos, agua frescas and inclusive vegan options such as jackfruit barbacoa.
Located in West Bridgford, the business was incorporated in March 2024 and began trading in April 2024. It currently operates as a small, director-led company with two other staff members. Originally launched as a events-only operation, Poblano Eatery has since expanded into a permanent neighbourhood takeaway with its own premises.
Challenges faced
Director Harry Bill faced several challenges as Poblano Eatery transitioned from operating solely at events to establishing a fixed premises. This shift introduced several operational and strategic difficulties for the business. Key issues included:
- Building awareness of its new West Bridgford location and establishing a consistent local customer base.
- Increasing footfall and driving higher volumes of takeaway and online delivery orders.
- Strengthening the business’s digital presence, particularly through Google Business, TripAdvisor and other online platforms essential for food operators.
- Navigating a range of licensing requirements, including food safety, music licensing and street trading regulations.
- Limited internal capacity for structured marketing, making it difficult to implement regular promotional activity and customer-acquisition strategies.
These challenges highlighted the need for external guidance and targeted support to help the business establish itself successfully in its new permanent home.
Solution – Support Given
Through the EMCCA Growth Hub High Street Project, Poblano Eatery received dedicated one-to-one support from East Midlands Chamber’s Business Adviser, Insan Farooqi. This support focused on strengthening the business during its transition to a permanent premises and laying the foundations for sustainable growth.
Key areas of support included:
- A comprehensive business diagnostic, reviewing operations, marketing activity, the customer journey and future growth potential.
- Assistance in establishing and optimising the business’s Google Business and TripAdvisor profiles to improve digital visibility.
- Guidance on licensing compliance, including food safety, music licensing and street trading regulations.
- Recommendations on marketing and customer retention, such as loyalty schemes, integration with delivery platforms and improved processes for generating customer reviews.
- Strategic advice on sustainability and digital development, including packaging choices, oil recycling, waste minimisation and planning for a future catering and corporate hire webpage.
Impact - The Difference it’s Made
The support provided has given Poblano Eatery clear direction for successfully launching and scaling its new NG2 premises. Several key impacts are already emerging with further benefits expected as the business continues to grow.
These include:
- Increased visibility through enhanced Google Business and TripAdvisor profiles, improving discoverability among local customers.
- Higher customer footfall and online orders, supported by more structured marketing activity and targeted promotional campaigns.
- A more personalised customer journey, strengthened by improved review processes and streamlined ordering systems.
- Growth in corporate and event catering, enabled by new brochure development and plans for a dedicated catering webpage.
- Improved sustainability practices, including better packaging choices, oil recycling, clearer allergen information, and reduced waste.
Together, these improvements are helping Poblano Eatery strengthen operations, drive customer engagement and build a scalable platform for long-term business success.
"The Growth Hub support arrived at exactly the right time as we prepared to open our new West Bridgford site. The guidance on marketing, licensing and customer engagement has helped us take a more structured and confident approach to growing the business. It’s been incredibly valuable to have expert support throughout this process."
- Harry Bill, Director
