Socials For Creatives
20 February 2025
Sector: Marketing
Location: Gedling
Socials For Creatives is a specialised social media marketing agency dedicated to helping heart-led small/medium business owners enhance their online presence through management, coaching and strategy.
The agency now offers AI-enhanced social media strategies and AI-driven marketing coaching, leveraging cutting-edge technology to optimise content and audience engagement. Its primary aim is to help clients gain more leads through social media marketing and move them to dedicated campaign landing pages with clear, data-driven strategies.
Challenges faced
As a small business with limited resources and time, it has been difficult to expand without additional support such as training and investment in the right tools and technology. In particular, there was a gap in some necessary skills, especially in areas like AI-driven marketing and SEO optimisation which are needed to help create a more competitive business model. The business also needed better software and equipment to expand its Social Media coaching.
Solution and Impact
Business owner, Lexie Barker has attended Accelerator workshops on AI, automation, and financial management. Accelerator is funded by Gedling Borough Council’s share of the UK Shared Prosperity Fund (UKSPF) and delivered by East Midlands Chamber.
Lexie has also tapped into one-to-one business support from Chamber Business Adviser, Lisa Baggott who has encouraged creative thinking through brainstorming and has helped Lexie explore the best ways to move forward, including through signing up to available courses and exploring funding options. This has led to securing business growth grant funding for coaching on AI and marketing, enabling the business to better leverage technology for growth. It also covered subscriptions to essential services, such as Zoom Pro, Zapier, Laxis, and Descript Creator Plan, which help streamline operations and improve the overall client experience. Additionally, the grant funded the purchase of a new microphone to enhance audio quality for virtual sessions and content creation, and it supported website optimisation, ensuring a more professional and user-friendly online presence.
The networking events have enabled Lexie to stay informed about local and national developments, as well as connect with other local business owners.
While not certain of the exact figure, Lexie hopes that by streamlining her sales process, integrating AI, offering an effective coaching programme, and expanding her team as her business grows, she could save around two days per week.
“The support I’ve received has been phenomenal. Lisa’s ongoing support has helped me stay focused and on track. Without guidance from Lisa and her fellow business adviser Alison North, I wouldn’t have secured the grant or gained valuable knowledge from the courses and networking events I’ve attended.”
- Lexie Barker, Owner
This initiative is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and delivered by East Midlands Chamber on behalf of Gedling Borough Council.
