The Caregiving Journey CIC
29 April 2025
Sector: Human Health
Location: Amber Valley
The Caregiving Journey CIC is a start up business created in June 2024 by Dr Elizabeth Rozario, a certified coach and former GP.
Through one-to-one coaching, group coaching and interactive workshops, Elizabeth provides caregivers with the tools and strategies they need to reduce stress, enhance well being and manage responsibilities effectively. The business is based in Swanwick, Amber Valley.
Challenges faced
Elizabeth faced several challenges when starting up including how to run the business, having never done this before. She also needed help with marketing and how to promote her services to the right people, in the right place, at the right time.
Solution and Impact
The Caregiving Journey has been supported by the Accelerator project. This is funded by Amber Valley Borough Council’s share of the UK Shared Prosperity Fund (UKSPF) and delivered by East Midlands Chamber.
Elizabeth has been helped by Chamber Business Adviser, Cat Walls who has provided impartial and confidential advice on setting up and running the new business.
Elizabeth commented: “Cat has been a fantastic mentor to me. She has belief in my business and that it’s a vital service that needs to grow. She’s given me many tips and signposted me to other support and advised me to set up a Google Business page.”
The business also took advantage of Nottingham Trent University’s digital skills coach service, funded by the Accelerator project. NTU’s students supported Elizabeth with several digital projects including how to set up and run webinars, using Canva graphics, implementing the MailerLite email marketing platform and creating Google slides. Elizabeth found this help very rewarding and would recommend it to others.
On Cat’s recommendation Elizabeth also attended several Accelerator action-planning workshops including Using AI for SEO, Crafting your Start-Up Marketing Plan, the Start Up Accelerator and How to Safely Update your WordPress Website.
The support has had a huge impact on Elizabeth. She added: “It has been invaluable. It has boosted my self-confidence and self-esteem. Cat has faith in me and so I want this business to work. It’s been good to have monthly accountability calls as well.”
“Without the support, this unique service to carers could not exist. I have every hope that it will become a flourishing business within the coming year.”
- Elizabeth Rozario, Founder
This initiative is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and delivered by East Midlands Chamber on behalf of Amber Valley Borough Council.
