Advanced SEO
Host: East Midlands Chamber
Cost: Free
Dates:
Advanced SEO |
Thursday, 4th June 2026 at 9:30am - 4:00pm
Location: Mansfield Innovation Centre, Hamilton Way, Mansfield, NG18 5BR |
Book Now |
If you’re already on top of the basics of SEO and want to further improve your website’s rankings, this workshop is for you.
Building on our Modern SEO workshop, you’ll learn more about dealing with indexing issues, how to improve the user experience of your website, providing signals of E-E-A-T, analyzing Search Console and other data, plus tips on using structured data and image optimisation. There is also information about improving your site’s visibility in AI search, such as Google’s AI Mode and ChatGPT web search, along with ideas on how to utilize generative AI in SEO processes.
What’s covered:
- Use Google Search Console data to find keyword opportunities and spot issues like cannibalisation and mismatched intent
- Understand the reasons some pages don’t get indexed and how to fix them
- Know how and when to implement canonicalization and noindexing to prevent search engines indexing unwanted pages
- Understand the Core Web Vitals measurements and how to find the causes of any issues you have
- Be able to review your page content, structure and styling to improve the user experience
- Improve your signals of experience, expertise, authority and trust (E-E-A-T) through the information on your site and external signals across the web
- Implement structured data for relevant information in your web pages
- Optimise your images to rank in image search and for use in rich snippets
- Be able to find link opportunities for your website and know how to utilise them
- Choose the tools you need to undertake advanced search engine optimisation, from keyword research to competitor link data
- Understand the differences in how AI search works and how to optimise your content for it
- Utilise AI tools for SEO processes such as content writing without compromising quality
Who should attend?
This workshop is aimed those who are already familiar with basic SEO concepts and have undertaken practical SEO on a website.
Eligibility:
This workshop is open to established enterprises located in Derby, Derbyshire, Nottingham and Nottinghamshire.
Receipt of this support is subject to the Subsidy Control Act (2022). To qualify an enterprise cannot have received more than £315,000 Minimal Financial Assistance (MFA) and or De Minimis within any three-year period.
The project is funded by the UK Government through the UK Shared Prosperity Fund.
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