AI Search - How to become a source AI trusts and ultimately recommends

Host: Chesterfield Borough Council

Cost: Free


About this workshop

AI is changing search from a list of links into a world of direct answers, recommendations and summaries.

This session explores what that means for businesses, why "being found" increasingly depends on authority, relevance and trust, and how to create content that works for both people and AI-powered search platforms.

Attendees will leave with a clearer understanding of how AI search works, what tactics to avoid, and how to improve their content for greater visibility across the changing search landscape.

About your presenter

Jack Follis of QBD is a business growth specialist who helps small business owners to get the most out of their website & digital marketing. He regularly presents at Dunston Innovation Centre covering these areas, providing in-depth knowledge and practical tips.

This event is open to Chesterfield based businesses. Places are limited and will be allocated on a first-come, first-served basis (based on one place per organisation). If you would like to attend, please book a place as soon as possible.







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