Branding, From Bland to Brilliant: Make Your Business Unforgettable
Host: East Midlands Chamber
Cost: Free
In a noisy market, blending in means being overlooked. This practical, hands-on workshop helps small business owners and marketing teams transform their business from forgettable to irresistible.
You’ll discover how to define a clear, authentic brand, position yourself confidently in your market, and tell your story in a way that connects with the right audience.
By the end of this full day session, you’ll have clarity, confidence, and a toolkit of actionable ideas to make your business unforgettable — for all the right reasons.
What’s covered:
- Foundations of a Brilliant Brand
- Welcome and introductions
- Why most businesses blend in — and how to avoid it
- What makes a brand unforgettable?
- Identifying your unique value and defining your “why”
- Activity: Your Brand Audit — what’s working, what’s not
- Crafting Your Brand Identity
- Finding your ideal audience and what they care about
- Crafting your brand personality and tone of voice
- Activity: Create your brand statement in one sentence
- Examples of small brands doing it brilliantly
- Positioning and Storytelling
- Positioning: How to claim your place in the market
- Differentiation: How to stand out from competitors
- Activity: Map your market and find your niche
- Why stories matter in business and how to tell yours
- Activity: Craft your brand story using a simple framework
- Personal action plan: 3 things to do this month
- Q&A and feedback
What outcomes will be achieved?
- A clear, authentic brand statement
- Your unique positioning mapped out
- A draft of your brand story
- A personalised action plan
- Confidence to show up and stand out
Who should attend?
This workshop is perfect for small business owners, marketeers, freelancers, and entrepreneurs who are ready to stand out and grow.
Eligibility:
This workshop is open to established enterprises located in Derby, Derbyshire, Nottingham and Nottinghamshire.
Receipt of this support is subject to the Subsidy Control Act (2022). To qualify an enterprise cannot have received more than £315,000 Minimal Financial Assistance (MFA) and or De Minimis within any three-year period.
Delivered by Lindsey Newman-Wood
View all Marketing Events
This project is funded by the UK government through the UK Shared Prosperity Fund.
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